Immerse yourself in spring at the World’s Largest LEGO® Store Pitt St Mall, Sydney!
Welcome to LEGO® NEON BLOOM! A beautiful, bright and fun springtime adventure where flowers grow, colours pop and everything feels like magic!
Celebrate the season with a blooming LEGO experience like no other – packed with colour, creativity, and exclusive in-store gifts.
We kicked off the campaign in full bloom with an exclusive influencer breakfast event, where 30 special guests were invited to celebrate the season in style. Surrounded by colourful LEGO creations and floral-inspired builds, the morning was filled with creativity, connection, and plenty of spring magic.
Now it's your turn to join the fun!
🌷 From 12–14 September, receive a FREE LEGO Flower at the Blossom Booth with any purchase in-store – a perfect little piece of spring to take home.
🌷 Receive a FREE LEGO Botanicals Field Flowers when you spend $40 or more on the LEGO Botanical Collection, while stocks last!
🌷 Explore the stunning LEGO® Botanical Collection – beautiful flowers to build and display that make thoughtful gifts for spring or any occasion.
📸 Don’t forget to snap a photo in-store, tag us, and use #LEGONeonBloomSydney for your chance to WIN the perfect LEGO® Botanical Collection, valued at $1,000!*
But hurry – Neon Bloom is only here until 22nd September! Only at LEGO® Store Pitt St Mall, Sydney. 💐✨
