Step Inside a World of Pure Imagination: LEGO® Ideas Willy Wonka & the Chocolate Factory (21360) Set Revealed!

Step Inside a World of Pure Imagination: LEGO® Ideas Willy Wonka & the Chocolate Factory (21360) Set Revealed!

LEGO® has just unwrapped a delightful surprise — the LEGO® Ideas Willy Wonka & the Chocolate Factory (21360)! 🍬 This nostalgic masterpiece brings the whimsical magic of the 1971 film to life, complete with a motorised chocolate waterfall, candy-coated scenery, and the iconic Wonkatania boat. Designed especially for adult builders and collectors, it’s a tribute to one of the most beloved stories of all time.

Here’s everything you need to know about the sweetest LEGO® set of 2025 — including the release date, price, features, and why it’s an absolute must-have for fans of Wonka, chocolate, and childhood dreams.

🍭 Set Overview: A Sugary Dream in Brick Form

The new LEGO® Ideas set 21360 transforms key scenes from Willy Wonka & the Chocolate Factory into an imaginative, interactive diorama using 2,025 pieces. Here's what you’ll find inside:

🍫 Turn the dial to set the chocolate waterfall in motion (yes, it actually moves!)

⛵ The legendary Wonkatania boat cruising along the chocolate river

🍬 Create brick-built versions of incredible sweet edibles, such as the teacup plant and candy-cane tree

🚪 Open the Oompa Loompas’ secret door to Willy Wonka’s office

👷♂️ A whimsical Oompa Loompa factory zone

📏 Finished dimensions: 19 cm high, 52 cm wide, and 26 cm deep — perfect for a shelf or display cabinet.

If you’ve ever dreamed of touring Wonka’s chocolate factory, now’s your chance to build!

🎭 Minifigures Galore: Meet the Cast!

You’ll get 9 exclusive minifigures, each true to their on-screen personality and instantly recognizable:

  • Willy Wonka

  • Charlie Bucket

  • Grandpa Joe

  • Augustus Gloop

  • Veruca Salt

  • Violet Beauregarde

  • Mike Teavee

  • Two Oompa Loompas

Each figure comes with signature outfits, accessories, and expressions that capture their unforgettable roles in the movie.

📅 Release Date

The LEGO® Ideas Willy Wonka & the Chocolate Factory (21360) will officially launch on September 18, 2025.

This set is available for purchase NOW!

💰 Price & Packaging: A Collector’s Treat

This magical factory will retail for:

  • $349.99 AUD

  • $399.99 NZD

It comes in premium adult-collector packaging, complete with a story-rich instruction booklet full of behind-the-scenes insights about the movie and the fan designers who made it happen. 📖✨

🧱 Built by Fans, Loved by Everyone

This set was brought to life through the LEGO® Ideas platform by fan designers Roberto Ceruti & Jody Padulano

The duo says the build was all about “celebrating nostalgia and innocence” — and that’s exactly what shines through in every candy-coloured brick.

🌟 Final Thoughts: A Chocolate-Covered Must-Have

There’s so much to see in this brick-built, sweet-filled wonderland! The LEGO® Ideas Willy Wonka & the Chocolate Factory (21360) recreates delicious details of the classic 1971 film. Turn the dial to set the chocolate waterfall in motion. Take Golden Ticket winners for a ride down the chocolate river in the Wonkatania boat. Check out the LEGO® Everlasting Gobstoppers, candy-cane tree and lollipop plants. 

Whether you're gifting it to a film-lover or treating yourself, this set is a timeless addition to any collection.