Victoria’s First LEGO® Minifigure Factory is Now Open at Melbourne Central
If you’ve ever wanted a LEGO® Minifigure that looks exactly like you (or your best mate, your kid, your partner, or your favourite character), you’re going to love this: the Minifigure Factory is now open at the LEGO® Store Melbourne Central, and it’s Victoria’s first!
This brand-new in-store experience lets LEGO fans design and personalise their very own minifigure from scratch, then see it created right there in store. Whether you’re a long-time builder, a casual collector, or you’re visiting Melbourne Central for a fun day out, the Minifigure Factory is an easy win.
What is the LEGO® Minifigure Factory?
The Minifigure Factory is an interactive experience where fans aged 6+ can design and personalise their very own Minifigure from scratch.
It is the second Minifigure Factory in the Southern Hemisphere, making the Melbourne Central store a must-visit for LEGO® fans in Melbourne and beyond.
How the Minifigure Factory works
Creating your custom minifigure is straightforward and fun - and you don’t need to be an expert builder.
1) Design your minifigure from scratch
Pick your head, hairstyle, legs and accessory - choose the style that fits your vibe!
2) Add a custom-printed torso
One of the standout features is the ability to customise your minifigures torso - turning your design into something that feels truly unique.
3) Watch it come to life in store
The best part? You can watch it come together in-store, making it a memorable experience (and a great idea for gifts, celebrations, or holiday activities).
What’s new and exclusive at the Melbourne Central Minifigure Factory?
The Melbourne Central Minifigure Factory comes with exciting options you won’t want to miss:
- New seasonal minifigure elements available for key occasions throughout the year
- Store-exclusive designs unique to each location
- New & exclusive icons created for the LEGO® Store Melbourne Central
Who is it for?
The Minifigure Factory at Melbourne Central is ideal for:
- Kids aged 6+ who want a custom minifigure
- Parents looking for a fun activity the whole family will enjoy
- LEGO collectors chasing exclusive icons and designs – Melbourne has Australian Minifigure Factory designs
- Tourists wanting a Melbourne-specific LEGO keepsake
- Friends and couples who want a fun, quick activity in the city
Visit the Minifigure Factory at the LEGO® Store Melbourne Central today
Victoria’s first Minifigure Factory is now open, and it’s ready for your next mini creation.
