ALQUEMIE GROUP AND LEGO AUSTRALIA AND NEW ZEALAND ANNOUNCE NEW LEGO® CERTIFIED STORE
TO OPEN IN CANBERRA

Monday 29th March 2021: Alquemie Group and LEGO Australia and New Zealand today announced the opening of Canberra’s first LEGO® Certified Store in the coming months.

LEGO Certified Stores are renowned across the globe as iconic retail experiences, with each store custom- built to include brick-built features that are tributes to imagination and creativity.

Richard Facioni, Executive Chairman of Alquemie Group, comments: “With one of the most loyal and growing communities of brick fans in the country, Canberra has been on our radar for some time as an ideal venue for a new LEGO Certified Store.

“We look forward to proudly unveiling an inspiring new retail experience for Canberra which showcases the creative potential of the world-famous LEGO brick.”

The custom-built store will be located at Canberra Centre with 250sqm of prime retail positioning and will offer one of the country’s widest selections of LEGO sets including limited editions, in addition to a portfolio of play experiences, activities and events available exclusively in store:

A large, wall mounted mosaic and a world-first 3D model of a local landmark – made by the Southern Hemisphere’s only LEGO Certified Professional, Ryan McNaught or ‘Brickman’;

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Pick a Brick Wall – grab a cup and fill it with your choice of LEGO® bricks and elements, with endless combinations of shapes and colours to choose from;

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Build a MinifigureTM Tower – mix and match from a wide selection of heads, hair, tops, bottoms and accessories to create a bespoke LEGO MinifigureTM collection;

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Digital Box – scan almost any LEGO boxed set and watch it come to life in 3D, live on the wall- mounted screen in-store;

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Brick Specialists: in-store experts can help brick fans of all ages select the perfect set, whether it’s a special gift, or a treat for the family’s resident LEGO fan.

Other iconic LEGO® Certified Stores are located in New York, London, Shanghai, Denmark, Dubai, Sydney, Melbourne, Brisbane and Auckland.